We've led with simple, quality ingredients since 1978. It was high time for a little glow up.
New Look Same Quality
We've led with simple, quality ingredients since 1978. It was high time for a little glow up.
Still, simply, unmistakably Bob's Red Mill
Inspired by our heritage, our new look nods to hand-painted signage—featuring our signature red, handcrafted lettering and the Mill that started it all.
Less time searching, more time sharing
Our updated design makes products easier to spot, inviting everyone to bring people together with simple, delicious homemade food.
You can see our quality®
Our packaging may look different, but our commitment to quality is still easy to see—right through the window.
Anatomy of a glow up
A fresher look, rooted in our heritage—and more Bob's than ever.
True to our roots
Our new logo builds on Bob's homemade spirit, with lettering that feels fresh yet handcrafted. Refined, but still recognizable—the familiar upward slant and signature whimsy are all Bob's.
From Bob to all of us
As employee-owners, we're proud to continue Bob's dedication to simple, high-quality food. Our Bob's Red Mill Seal of Quality appears on every package, a promise we share with everyone who brings our food to their table.
You won't be surprised to learn that we're letting the roll-out happen organically. Rather than remove current packaging, we'll restock with the new as needed, minimizing waste and confusion.
