Daniel Barba
CHIEF COMMERCIAL OFFICER
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As Chief Commercial Officer, Daniel Barba leads Bob’s Red Mill’s commercial strategy, connecting brand, marketing, sales, consumer insights and innovation to drive long-term growth. Working closely with leaders across the company, he helps bring new products to more people while preserving the quality and authenticity that have made Bob’s Red Mill a trusted pantry staple.
Since joining Bob’s Red Mill as Vice President of Marketing in 2024, he has helped guide the brand’s evolution through a packaging refresh, new product introductions and Moregetherness, a brand platform celebrating the power of homemade food to bring people together.
His goal? To continue our commitment to quality and authenticity, while bringing fresh ideas to the table and inspiring more people to make Bob’s Red Mill part of their everyday lives.
WHAT’S THE BEST ADVICE YOU’VE EVER BEEN GIVEN?
Never stop learning and never stop disrupting yourself.
WHAT'S YOUR FAVORITE BOB'S RED MILL PRODUCT?