A few weeks ago, while flipping through a magazine, I came across a great interview with Jamie Oliver about his then soon-to-be-released show, Jamie Oliver’s Food Revolution. Most of us know Jamie from his past life as the Naked Chef and stints on the Food Network. I was impressed by the passion with which he talked about food, real food, and how badly he wanted to help Americans eat better.
Fast forward to Friday night and as I’m looking for something to watch I come across two episodes of Food Revolution. It only took me a few minutes to become deeply engrossed in this show. It broke my heart to see how people responded to Jamie’s attempts at changing the way we look at food. I was flat-out appalled at what is considered a healthy lunch for elementary school kids. I can understand the backlash to change that Jamie faces and I hope that he perseveres to lead our schools and our communities to healthier eating. What seems to be a big challenge is encouraging children to make new, healthier choices. Change starts at home. Parents can teach healthy eating habits by example and create a life-long love of good food by getting children involved in meal preparation. Teach children about where their food comes from and how to use it.
If you have not seen the show, I recommend checking it out. To learn more about this show and Jamie’s Food Revolution, please check out Jamie’s site. He has a chosen a very difficult challenge and we at Bob’s Red Mill applaud his efforts. Together with Michelle Obama’s Let’s Move campaign, Jamie’s mission is to reverse the statistic that this generation of children will be the first to have a shorter life expectancy than their parents (source).
Bob’s Red Mill has been very pleased to be finding new customers from the food service industry looking for whole grains to add to their school lunch programs. Most of these have been from colleges around the country and we hope to see more customers in the elementary school sectors. Be the voice of change and demand for healthier foods in your child’s school. If enough of us want to change, change will happen. Jamie has started a petition for change on his site. He will present this petition to the president after his show airs to demonstrate how many Americans want to make this change. If you want to get involved in this movement, or sign the petition, you can do so here.