People Before Profit by Ken Koopman. A conversation with Bob telling his life story and the history of Bob's Red Mill. In an era of corporate greed and CEOs behaving badly, Bob Moore's philosophy of putting people before profit is a shining example of what's right about America. His unconventional thinking and passion for healthy living are an inspiring story for readers of all ages.
People Before Profit: The Inspiring Story of the Founder of Bob's Red Mill
Published in March 2012, People Before Profit, a biography, details how Bob Moore overcame challenge after challenge to build Bob's Red Mill Natural Foods and become the world's foremost provider of whole grain foods for every meal of the day. As our customers, you know that Bob is the man behind the mill, but you may not know all the details of how he got his start in milling and what led to Bob's Red Mill becoming a leading manufacturer of stone ground, whole grain flours, cereals and baking mixes. Bob spent countless hours over the last two years working with author Ken Koopman telling his story from his modest beginnings to where he stands today. Bob says, I am truly humbled by the release of this book. I am amazed to think that there are people who would be interested in reading my life story, and the fact that this book exists is a true testament to everyone who has helped to make Bob's Red Mill what it is today.