Healthy Living on March 29, 2010 by

Jamie Oliver’s Food Revolution

A few weeks ago, while flipping through a magazine, I came across a great interview with Jamie Oliver about his then soon-to-be-released show, Jamie Oliver’s Food Revolution. Most of us know Jamie from his past life as the Naked Chef and stints on the Food Network. I was impressed by the passion with which he talked about food, real food, and how badly he wanted to help Americans eat better.

Jamie's Food Revolution airs Fridays on ABC.

Jamie's Food Revolution airs Fridays on ABC.

Fast forward to Friday night and as I’m looking for something to watch I come across two episodes of Food Revolution. It only took me a few minutes to become deeply engrossed in this show. It broke my heart to see how people responded to Jamie’s attempts at changing the way we look at food. I was flat-out appalled at what is considered a healthy lunch for elementary school kids. I can understand the backlash to change that Jamie faces and I hope that he perseveres to lead our schools and our communities to healthier eating. What seems to be a big challenge is encouraging children to make new, healthier choices. Change starts at home. Parents can teach healthy eating habits by example and create a life-long love of good food by getting children involved in meal preparation. Teach children about where their food comes from and how to use it.

If you have not seen the show, I recommend checking it out. To learn more about this show and Jamie’s Food Revolution, please check out Jamie’s site. He has a chosen a very difficult challenge and we at Bob’s Red Mill applaud his efforts. Together with Michelle Obama’s Let’s Move campaign, Jamie’s mission is to reverse the statistic that this generation of children will be the first to have a shorter life expectancy than their parents (source).

Bob’s Red Mill has been very pleased to be finding new customers from the food service industry looking for whole grains to add to their school lunch programs. Most of these have been from colleges around the country and we hope to see more customers in the elementary school sectors. Be the voice of change and demand for healthier foods in your child’s school. If enough of us want to change, change will happen. Jamie has started a petition for change on his site. He will present this petition to the president after his show airs to demonstrate how many Americans want to make this change. If you want to get involved in this movement, or sign the petition, you can do so here.


[…] This post was mentioned on Twitter by Jala Smith-Huys, Melissa , Stan Rak, Offwhiteliving, Dark Horse Coffee and others. Dark Horse Coffee said: We watched the first 2 episodes this weekend, check it out RT@Bobs_Red_Mill New post: Jamie Oliver’s Food Revolution […]

Kristen says:

I have seen ‘Food Revolution’ and love the idea. If more schools, especially elementary schools, started using whole grains, our kids would be a lot healthier. Here’s hoping more contact you!!!

Sarah says:

I so agree! I’ve been hooked on this show since the first few previews aired, and I want so badly to be a part of this revolution! It’s sad to see where this country is going if we don’t make a change. It’s so good to see you guys supporting Jamie’s mission!

Kelli Jo says:

My husband and I have been very moved, shocked, disgusted, nearly brought to tears…while watching this show. It really hit home for us when we sent our son to school for the first time (after homeschooling him for his 1st three years) and seeing the lunch menu that he brought home.
It is inspiring to find such like minded individuals fighting for better food for us all…and frustrating when you see the opposition they face.

Gwen Gamble says:

I was living in the UK during the time that Jamie Oliver took on school dinners. It was so insightful. My children have not eaten a chicken nugget since they saw him make some up in a blender. Meanwhile he had lovely roasted chicken legs waiting to be devoured. Which would you choose??? We are a packed lunch family. I take great pride in the variety of fresh foods my children will eat. My daughter has joined the campaign and is trying to show her friends how easy it is to put together a healthy lunch. Being in middle school this is no easy task. But she has friends making changes that she has influenced!

Denise says:

I think he is doing amazing things in the world! I love seeing someone take such an interest in the health of our kids. He had some startling statistics that really made me sit up and take notice. I am in the process of revamping my childs diet and going organic and possibly sugar free. It takes dedication, but it is worth it in the end, if he grows up knowing how to manage his own health! Thanks for the great post!

that will be healthy 🙂

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