on April 6, 2011 by

Introducing Four New Granolas and a Chance to Win

Let me rephrase that… Introducing Two New Granolas and Two Reformulated Granolas! Yes, we’ve been working in our product development lab again which means we’ve got some new things to share with you.

We have always loved our granola, but over the years we have become disappointed with its lack of crunchy clusters and slightly embarrassed by its ingredients (read: maltodextrin). We wanted a clean ingredient list that we could bring home to our grandmothers and, gosh darn it, we wanted crunchy clusters to mix in our yogurt! We’ve spent the last few years tweaking and perfecting our granola until we came up with four granolas that we would feel confident entering in the state fair.

What did we do to make these granolas outshine their previous selves? First, we cleaned up the ingredient list a bit to use things like honey and molasses instead of maltodextrin. Second, we changed the equipment to allow for larger clumps of granola and prevent the clumps from jostling too much and crumbling apart. Finally, we decided to add two brand-new flavors to make these granolas even more irresistible—Cinnamon Raisin and Honey Oat (my personal fav). The two flavors we reformulated to be even more delicious are our Natural and our Apple Blueberry Granola.

These new granolas are available on our website (on sale for the month of April) and will start appearing on store shelves in the coming months. I wish I could say they were gluten-free, but I can’t. Rest assured, gluten free folks, we have something special in the works for you and hope to introduce it this fall.

We want to share our love for these new products by offering you a chance to be among the first to try them. I’m giving away four packages of granola- one of each flavor- to 10 lucky winners! AND I’m going to make it easy on you to enter.

How to Enter:

Four packages of granola is A LOT of granola, so all you need to do to enter is leave a comment here  on the blog or on our facebook page and tell me ONE person that you would share this prize pack with and why. I’m not going to tell you how you should share it, but it seems to me that everyone knows someone who would love a package of granola. I’ll select 10 entries by random selection from all of those who enter by 04/15/11 at midnight. I’ll announce winners on 04/18.


Ellen says:

I would share with my mother. She graciously allowed me to move back home when I was going through a rough time, no questions asked and no terms and conditions.

Chip Camillo says:

I would share them with my kids, who I am trying to teach the whole grain diet/lifestyle. They are willing learners!

Lanelle says:

I would share them with my husband and six children! We love your quality products!

Stephanie Klinker-Jones says:

Can’t win it, because my family is GF. Why, if GF oats are available, wouldn’t youmake it with THOSE oats, so those of us who can’t have SO MUCH, could still enjoy this product? As it is, I make our granola at home using YOUR GF oats, so it is extremely simple…. just use that which is proper for ALL to enjoy them. So disappointed. I would LOVE a REAL granola, that I don’t have to babysit in the oven forever that I could buy at the store and it not cost me over $8 for less than a pound.

Hi Stephanie! I think we’re about ready for a whole post about this, since you are definitely not alone in wanting these to be gluten free. Here’s the truth straight from us: our granola is made in a sister facility owned by Bob’s sons. We don’t have the equipment to produce our own granola, so we work with them and they only make granola for us. What this means, however, is that we lose control over the processing and cannot produce them in a gluten free environment. Because we take our gluten free products so seriously, we cannot make these gluten free. We hope to be able to install the equipment in the future so that we can make them gluten free. BUT, we haven’t forgotten and we have heard each request and we are working on something comparable that we can do without the equipment and have it be made here in our gluten free facility. There are some great gluten free granolas hitting the markets, such as Love Grown Foods ( who use our oats. I imagine that as the gluten free oats become more available, more manufacturers will make them into granola.

Karen lyles says:

I’ll share with my parrot Junior
He loves grains fruits and nuts

Audrey says:

Hi Bob,

I would serve your Granola to my granddaughter as a cereal with milk or baked in cookies or bars as a treat!! Thank you and all your great people at Bob’s Red Mill for the love you put into your products.

Felice says:

I would share with my room mate Sara Salo… she is pedaling 6000 miles across the country to advocate for better school food and will need the energy and nutrients from Bobs Redmill Granola! Check out her website: 🙂

Candi murray says:

I would share it with my youngest daughter. She just moved into her own place. She is a vegetarian and comes over once a week for dinner and to do her laundry. I experiment with new recipes every week to make something she will love.

Robin says:

I would share with my husband – we usually have a nightly snack of yogurt and we add granola, sliced bananas, sometimes semi-sweet chocolate chips too!

Mike Pietrs says:

I would share it with my wife when we eat breakfast out on the deck on a warm spring day.

Kirstin Filliez says:

I would share them with my hungry kids who are happy to eat anything and everything at any hour of the day 🙂

darby estes says:

I would share my granola with Jhonny Depp

bridget says:

I would share with my daughters – one at college and one raising her daughter as a single mom … they both love to make yogurt parfaits … I can see how a little of this granola would go a long way!

Sandra says:

I would share it with my boys,ages 6 & 14. They eat granola by big handfuls straight from the bag! They act like it is the best candy they ever had

Guy says:

I would share with my daughter in hopes that something this awesome would show her the light that what you eat will reflect on how you feel! No more energy drinks!!

andi says:

I’ll share it with my four little ones and my hubby! Always wonderful to have a healthy snack around when someone has the munchies!

Maria says:

I would share it with my husband; we are both vegans trying to eat healthy.

Lori Baird says:

I would share with my best friend. He has been there, done that with all of my recent financial/physical issues and has not let me down. He has even gone as far as to take me out for Gluten Free Pizza in one of our local eateries in town-now that is love baby!! He would try any GF product just to make me happy I think…

Lea says:

I would share the prize with my boss because we talk about food and the quality of food available almost every day at work.

I don’t really *want* to share (I can eat a *lot* of good granola), but I will share with a friend who appreciates the finer things in life! I’ve made quite a few converts to Bob’s Red Mill!

Katie says:

I’d share these with my 82 year old grandmother. A cancer survivor, healthy eater, and all around awesome person, she’s an inspiration to me.

I would love to share this with my best friend the next time we get our children together. 🙂

Lenny says:

I would share with my girlfriend Lisa. She is a vegan and is having quite an influence on me to move towards a meat-free diet. This would be one thing I could easily share with her!

Ten years ago, I’d a shared it with three teenagers and a husband. Five years ago, I’d a shared it with two young adults and a husband. One year ago, I’d a shared it with one young adult and a husband …

And now we two can have all four for just us – just like everything else around this place! 😉

I’d share the granola with my friend George, who lives and dies with granola. Well, almost!

Liz says:

A round of Greek yogurt, fruit and granola for my office mates! Yum.

Joy says:

I would be more than delighted to share with a great friend of mine who has recently renewed her commitment to her health and I am so proud of her for doing it. She works hard as the project manager for a local non-profit and could definitely use the extra boost of energy.

Krista says:

Do I really have to share? 🙂 My friends are always on the lookout for healthy granolas and I could see us doing a bootcamp workout followed by a hearty granola breakfast to refuel at my place.

Thom says:

I would share my granola with my co-workers — they have unlimited excuses why eating healthy is “too hard for them to do.” Your granola would shut-them-up in a heartbeat!

I’d share with my 3 generation celiac family….me,2 kids and 2 grandkids have celiac and I would be delight to share with all of them.

heather says:

pick me pick me. please. I love sharing granola.

Marita says:

I would share a bag or two with my good friend Christina…she is now a single Mother of 3 wonderful Girls due to her Husband’s untimely death…he was in his mid-30’s…shocking and sad but she is a true inspiration and a very strong Woman who would do anything for you…I adore her… 🙂

Kristin says:

Hi Bob. I would share my prize with my wonderful husband who is working hard to eat better and exercise more. I might share a little with our kitties Hubbard and Shamrock too. Peace, Kris

Renee says:

I would share with my sister who is a single mom of three and trying to eat better and lose weight. I recently taught her how to make granola but she doesn’t always have time to bake. I buy Bob’s products when I take her grocery shopping and this would be a great addition to her pantry.

Christy says:

I would LOVE to share this with my family of 5! We LOVE your products and visit your store frequently! My kids were so happy when they got to meet you at the store and shake your hand!!! You made their day and now are your biggest fans! Thanks so much for sharing your wonderful products with us!! =)

Beth says:

Most likely would share with Mom. She’d made her own versions of granola in the 1970s when I was a kid. Though initially I’d probably “share” with my freezer.

Cindy says:

I would share with my sister who always shares with me

Richard Rosko says:

I’d share with my bike team! Thanks for the granola at the Horning’s Hustle race!

JimA says:

I would share it with my cycling team! Bobs Red Mill fuels us up for long rides!

Amy Berner says:

I would share it with my four-year-old daughter, Hazel. We love to involve her in preparing and exploring healthy foods. I would give her three little bowls one with granola, one with yogurt, and one with fruit and let her mix the three OR we could do a taste test with the different kinds. Food can be fun!

NancyD says:

I would share with my grown children and grandkids. I love your products, they are the best.

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